Tuesday, June 13, 2006
The Hand that Reads
When I saw the new Hewlett Packard advertisements in the TIME magazine last week, I was immediately reminded of Jonathan Safran Foer's cover art for "Extremely Loud and Incredibly Close", ( both images feature a hand with the whimsical font) but, ofcourse, I put it down to coincidence. However, today's National Post confirms that HP used the same artist, Jonathan Gray, to do the images for their new campaign. The advertising agency contracted by HP felt that the iconic hand would help HP's new advertising campaign dubbed "The Computer is Personal", by generating a more human feel.
What do the people at Houghton Mifflin (Jonathan Safran Foer's publishers) think? Apparently they are happy with the ads.
So all that remains to be asked is, is there a cryptic message in JSF's novel that HP wants to convey to its customers? :) I hope not.